According to Andrew Mc Neil, director of the Institute of Alcohol Studies, the main factor which causes people to binge drink is the affordability, which has increased over the years. He claims that when excise duty has increased, consumption has fallen. http://news.bbc.co.uk/1/hi/magazine/4306226.stm. Whilst he doesn't recommend prohibition, he feels that it would be sensible to deal more effectively with 'discounted promotions'.One particular reader who has posted a comment on the webpage, however, feels that if a person wants to get drunk they will do it whether they can afford it or not and feels that even a mortgage would not prevent them from getting drunk if they wanted to. She goes on to say that it has more to do with the fact that society is very unfulfilling and people look to alcohol as a form of 'cheap thrills and escapism'.
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